Why Not Just Use Squarespace or Wix?

Squarespace and Wix are genuinely good platforms. They’ve made it possible for anyone to build a website without writing code. So why would an executive pay someone else to build their site when they could do it themselves for a fraction of the cost?

The honest answer: because your time is worth more than the cost of the site.

The hidden cost of DIY

When someone says “I’ll just use Squarespace,” here’s what actually happens:

1. You spend an evening choosing a template
2. You spend another evening trying to customize it
3. The fonts don’t look right, the spacing is off, the colors clash
4. You get frustrated and put it aside
5. Three months later, you still don’t have a website

We’ve seen this pattern hundreds of times. The issue isn’t Squarespace. It’s that design is a skill, and doing it well takes time that most executives simply don’t have.

An hour of your time is worth far more than an hour of design work. The math doesn’t add up.

Template vs. bespoke

Here’s what most people don’t realize about website builders: every site built on Squarespace looks like a Squarespace site. The same goes for Wix.

There’s nothing wrong with that for a local bakery or a hobby blog. But for a C-suite executive, interim manager, or management consultant? The template look sends the wrong message.

A professionally designed site looks like you hired a design studio: because you did. It’s tailored to your brand, your industry, and the impression you want to make. No one will ever mistake it for a template.

The ongoing maintenance question

With Squarespace or Wix, you’re responsible for:

• Keeping the content updated
• Handling domain renewals and DNS settings
• Troubleshooting when something breaks after a platform update
• Managing security settings and SSL certificates
• Figuring out SEO settings on your own

With a professionally managed site, you send an email saying “can you update my title to CEO” and it’s done the same day. No logging in, no navigating dashboards, no figuring out where that setting went after the latest platform update.

Performance matters

This might sound technical, but it matters: most DIY builder sites are slow.

They load large JavaScript frameworks, unnecessary plugins, and unoptimized images. On a mobile phone (which is where most people will first see your site), the difference is noticeable.

A professionally built site loads in under a second. That matters for user experience, for Google rankings, and for the impression you make in those critical first moments.

When Squarespace makes sense

Let’s be fair. DIY builders are the right choice in some situations:

• You’re starting a side project and want to experiment
• You enjoy the design process and have time for it
• You need an e-commerce store with product listings
• You’re on a very tight budget and need something functional today

For these use cases, Squarespace and Wix are excellent. No question.

When they don’t

If you’re a senior executive, consultant, or interim manager whose online presence directly impacts your business, the calculus changes.

You wouldn’t write your own legal contracts to save money. You wouldn’t design your own business cards in PowerPoint. Your website is the same category: it’s a professional tool that represents the quality of your work.

The question isn’t whether you can build your own site. Of course you can. The question is whether that’s the best use of your time and whether the result will match the standard you set in everything else you do.

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The best tool is the one that gets the job done without consuming your most valuable resource: your time.